For coaches in nearly any field, product creation is the best way to:
- Reach a wider audience
- Grow your brand
- Earn more profits
So why aren’t more coaches adopting the product creation strategy? Like you, they’re stuck in the process, unsure of the steps to take to create a great product.
Step 1: Identify a Need
As a coach, you have great insight into the wants and needs of your ideal client. You chat with her on Facebook, answer her email questions, respond to the comments she leaves on your blog, and even work with her one-on-one.
What is it she needs the most help with right now? This is the product you should be creating, because you already know you have a built-in audience.
Step 2: Gather Your Documentation
If you’ve been coaching for more than a few weeks, chances are you already have all of the answers required—all you have to do it organize it. Some places to look for content you can repurpose include:
- Your blog
- Your emails (and autoresponder)
- Your client calls
- Your social media accounts
- Your YouTube channel
- Your personal checklists and worksheets
All of these things (and many more) can be edited and organized into a comprehensive product that solves a serious issue and you can do it in less time than you might think. After all, you already have the bulk of the work done!
Step 3: Create the Solution
Now that you have your content, it’s time to put it together in a way that will make sense to your audience. Will you…
- Write a Kindle book? This is a great option for solving a very focused, single problem. Even better, Kindle books offer a fabulous opportunity to reach a wider audience.
- Create a membership site? For a comprehensive, step-by-step course, you can’t beat the flexibility of a membership site.
- Offer a group coaching program? Add personal time with you to your membership site and you’ve got an instant group coaching program. Not only that but you’ve dramatically upped the value (and cost) as well.
Your choice will depend largely on the scope of the solution. Is it a simple answer that can be explained in a few pages or is it a complex issue that requires several weeks of work?
Creating a product doesn’t have to be difficult or time-consuming. Sure, you can design a massive, all-inclusive course if you like, but when you’re just getting started, that’s a daunting prospect. Instead, work with what you already have and you’ll have your first product up and selling in no time.
It’s an undeniable fact. When you trade hours for dollars—whether you’re a business coach or a brain surgeon—your income potential has a cap. There are, after all, only so many hours in the day. You can only book a limited number of coaching hours and VIP days.
Of course, you can (and should) be raising your rates periodically. As your skills and expertise grow, so should your profits. But you’re still constrained by the number of hours in your day.
Savvy coaches have figured out how to scale their business to earn nearly unlimited income, and you can, too.
Creating a group-coaching program is a fantastic way to expand your coaching audience, help more people and earn more profits. Group programs can have a small handful of members you personally connect with, or hundreds of members who have access to you via a private forum or Facebook group.
Most group coaching programs feature some kind of training, either weekly video or written lessons, live Q&A calls, or a combination. The best programs are step-by-step with a clear goal and end date.
As a coach, it’s easy to ramp up your current one-on-one offerings to a group plan. All that’s required is to document your systems and organize them into a logical training order.
Another great way to earn higher profits is to create self-study products your potential clients can purchase for a one-time fee and use to learn at their own pace. These can run the gamut from a simple Kindle book to a comprehensive, multi-week training that’s delivered via membership site.
In fact, the more variety you have in your products, the more opportunity you’ll have to reach a larger audience, and to turn new visitors into one-on-one clients by leading them strategically through your funnel.
The best news of all, though, is this: You already have everything you need to create group coaching programs and products. It’s in the training you provide to your clients every single day, and in the systems and processes you use in your own business. Your documentation, checklists, brainstorming and other materials can easily be organized and packaged into one-off products and step-by-step group coaching programs your clients will love.
Coaching is an awesome career. You get to spend your time helping people achieve their goals in a very real way. It’s exhilarating and oh-so-rewarding!
But at some point you begin to ask yourself, “How can I reach even more people? How can I help more people reach their goals?”
The answer? Create and sell self-study programs.
Think about it. There just aren’t enough hours in the day for you to coach everyone who needs you. Not only that, but not everyone who needs your expertise can afford you, and not everyone has the time to invest. And even if they have the time and the money, they may not be willing to work one-on-one with a coach. Some people prefer the DIY method but that doesn’t mean you can’t help them.
It just means you have to reach these people in a new way, and for many coaches, that means creating products.
Easy Product Creation for Coaches
Here’s the problem many coaches face when it comes to creating products: They get stuck in the doing. They’re so accustomed to guiding their clients on the phone or via webinar that they have a hard time putting together a step-by-step plan without that feedback they get on a live call.
How can you know what people need if you’re not talking to them one on one?
The answer is right in your own life, in the processes and systems that you use day after day, and it works no matter what your coaching niche is.
Weight loss coaches are nutrition experts with loads of go-to recipes and plenty of exercise routines. All they have to do is write them down and package them into a 6-week or 9-week self-help guide.
Business coaches run a business, and chances are you have dozens of checklists and worksheets and other documentation that your clients would love to get their hands on. Brand them, bundle them, and get them up for sale.
Life coaches have done plenty of work on their own well-being and growth, and likely have goal setting strategies, affirmations, confidence building techniques, and tons of other self-help ideas to share.
These are the very things your market needs and wants from you, and it’s the perfect way for you to reach a larger audience. The lower price point means you’ll attract a whole new market—many of whom will “graduate” from the DIY approach to one-on-one coaching…with you!
If you’ve wondered how to expand your reach without working more hours, product creation is the answer. If you’ve struggled to earn more profits without working yourself to death, product creation is the answer. And if you’ve ever wanted to be of service to those who can’t afford a one-on-one coach, then product creation is definitely the answer.
And sharing your personal systems is the easiest way to create products your market wants and needs.